CONCEPT, PHOTOGRAPHY, EDITING - WEAKENDERS RUN CLUB
A locally grown run club in Edmonton, Alberta wanted to begin sharing branded social content to create awareness around their cool, inclusive athletics club.
PRODUCTION, EDITING, STRATEGY - FRESHCAP MUSHROOMS
A D2C e-commerce brand that provides top-tier mushroom extract products and reigns supreme in mushroom content.
Writing scripts that blended science, news and entertainment, for two years our primary content strategy was to scale e-commerce sales by growing our dedicated fan base with all major content platforms and targeted ads. Emphasizing the functionality of our product, we created hundreds of original pieces of content that revealed our founder’s passion for mushrooms, in order to establish ourselves as the go-to source for mushroom news, culture, and best-in-class product.
PRODUCTION, STRATEGY - ARC’TERYX EDMONTON x STRATUS JOURNAL
A global outdoor technical apparel company.
The Outer Peace Campaign was designed to connect Edmonton’s creative community with outdoor tech enthusiasts.
This in-person event elevated local partnerships, generated hundreds of email captures, and drove foot traffic to the Arc’teryx locations in Edmonton.
LIGHTING & CINEMATOGRAPHY - IBOB
IBOB - 2024 Boilermaker’s Competition
DIRECTOR, PHOTOGRAPHER, EDITOR - GARNEAU BLOCK
A bespoke natural wine agency importing natural wines into the prairie provinces of Canada.
Campaign: Bizzarro
High noon in the hot Albertan summer: to celebrate a new inventory of clever and edgy canned wines, Garneau Block wanted a video showing a standoff between you and a deliciously designed can of natural wine on a hot summer’s day. Highlighting the attractive Bizzarro label and paying homage to our rural Alberta Western-infused roots, this reel was one of GB’s best projects to date.
Campaign: Deliquente & Furlani
In collaboration with Rosewood Foods, a culinary staple of the Edmonton downtown core, Garneau Block wanted a library of Instagram stories to announce a new product line to their already impressive roster of natty wines. The ever-stylish team showed their best selves to substantiate the personalities behind the ingenious Garneau Block brand.
DIRECTOR, EDITOR - GRAVITYPOPE
An independently owned boutique providing Canada with an extensive array of carefully chosen, beautiful, unique, and handcrafted collections of footwear, clothing and accessories, gathered from all over the world. Over the past three decades, GravityPope has become a footwear institution.
Campaign: A Day in the Life, YEG Edition
Featuring elegantly curated outfits and several iconic businesses in Edmonton, Alberta, this campaign video joined the ranks of GravityPope’s ongoing web journal series and Instagram feed.
PHOTOGRAPHER, CINEMATOGRAPHER, EDITOR - I’LL CALL YOU TOMORROW
A creative agency based in Edmonton, Alberta that operates in the world of fashion, music, and lifestyle.
Campaign: OUTLET
Featuring a collaboration with Calgary-based photographer Josh Prashad, ICYT wanted a promo video to tease the upcoming release of their silk-cotton blend bandana and t-shirt. Featuring a repeating basketball court print, the video is a reference to the life lessons learned from the sport and lifestyle that underlies Josh's creative work.
Campaign: CLUB PARAISO
A typical ICYT event: awesome sponsors (Remy Martin), eclectic DJ’s, and great company. We wanted to highlight the peak of the night for a recap on social media, and to generate content to use in a pre-announcement for the upcoming collaboration between ICYT and Victoria-based artist collective, Casa Montego.
Campaign: SS ‘23 PROMO
PHOTOGRAPHER, STRATEGY - EL CORTEZ CANTINA
A Latin-fusion restaurant that offers a bespoke menu using fresh ingredients, and one of the most highly rated catalogues of tequila in all of North America.
